Move more money, data and decisions
Welcome to the next generation of financial technology, enabling all creators to build smart customer-experience platforms with embedded data services.
Move more money, data, and decisions
Welcome to the next-gen of financial technology, enabling all creators to build smart credit, banking, and compliant funding experiences.
What's new?Instantly issue virtual cards →
et al.Together, we're unlocking financial freedom for everyone
Built on putting our partners first to provide financial technology for everyone, everywhere.
Win your market with embedded customer experiences
The path to financial inclusion with innovative customer-empowerment tools
GoFinFi is working with leading partners to address a pressing challenge in the U.S. financial system: empowering the 26MM underbanked population with innovative tools to build financial confidence.
[YOUR BRAND]
Welcome
ROMAN ROY
Available balance
$12,520
Reporting to Equifax,
Experian, and TransUnion
Credit monitoring
We spotted 6 changes on your credit report. Review them anytime.
Your privacy info is at risk
Your info was exposed 10 times. Remove it to protect from theft.
Savings Builder
Double your savings while growing a positive payment record.
Bill Reporting
Boost your credit with the bills you're already paying!
Rent Reporting
Get credit for rent you already pay.
Offers for your Financial Journey
Start a Savings Builder
Add 12 more months of positive payment history while we set aside your savings for you to withdraw in full later.
Report Your Bill Payments
Boost your credit with the phone and utility bills you're already paying.
You have a bill due soon
Pay now to keep your payment history on track.
CITY UTILITIES
Due in 5 days
$142.00
Transactions
Amazon Prime
Subscription • Today
-$14.99
Netflix
Personal • Yesterday
-$15.99
Spotify
Personal • Oct 28
-$9.99
Skool
Education • Oct 26
-$99.00
Hulu
Entertainment • Oct 25
-$7.99
Synchrony
Finance • Oct 24
-$124.50
DoorDash
Food • Oct 22
-$32.45
Your Money Checklist
Simple actions to grow your financial health
Start a Savings Builder
Add 12 more months of positive payment history while we set aside your savings for you to withdraw in full later.
Report Your Bill Payments
Boost your credit with the phone and utility bills you're already paying.
You have a bill due soon
Pay now to keep your payment history on track.
CITY UTILITIES
Due in 5 days
$142.00
Production-ready customer experience platform in minutes — not months.
Build a unique experience combining customer onboarding, partner program routing, payment tracking, and more.
Offer your customers the smart financial tools they expect — right inside your product.
Smart Offer RoutingDeploy a Network of Partner Programs
Turn one application into a stream of options. Customers receive multiple results* from your partner network in real time — lifting approval rates and conversion.
*All rates, fees, and terms are subject to each provider's discretion and may not be available in all states. This does not affect consumer credit scores. See footer for details.
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High-Intent Customers for Your Financial Services & Products
Match your audience to real-time, personalized offers from our affiliate marketplace — and turn intent into approvals. Ready to launch.
Offer smarter customer experiences, lift conversion, and double revenue per customer.
Partner program1 reports consumer payment activity to credit bureaus, which can help improve consumer credit profile payment history, utilization, and account age.
1 Partner data services provided by PacificPlaceBank program, Pacific Place Financial Inc.
Partner with your preferred data and offer providers
Access subscription tools and data services provided by trusted partners. Deploy in-demand, innovative products that get consumers results fast.
Infrastructure for every
financial integration
Deploy in minutes, not months. One API for accounts, data, and partner programs — without assembling the full stack yourself.
curl https://api.gofinfi.com/v1/applicants \
-H "Authorization: Bearer sk_live_..." \
-H "Content-Type: application/json" \
-d '{
"email": "roman@example.com",
"first_name": "Roman",
"last_name": "Roy"
}'# → 200 OK
{ "id": "app_1Nz...", "status": "created" }
Accounts & cards
Issue accounts, cards, and payouts on your existing ledger.
Consumer data
Pull the data you need through one consented API.
Partner program routing
Route applicants to the right partner programs automatically.
npm i @gofinfi/sdk*Access to live data and partner integrations subject to platform review and approval. A non-refundable platform activation fee is required for all applications submitted to GoFinFi.
Launch in weeks — with Credit, Accounts and more out of the box
Start with just one engineer and one line of code. With both the frontend UI/UX and the backend experience, our White-Label App is a fully turnkey solution for companies that want to get to market faster.1
Start with one line of codeWant access to consumer data?
We give you the (API) keys* to
unlock it all.
Focus your energy on dreaming up new experiences — not on how to get the data.
Financial tools for AI agents
Connect your agents over MCP. They can issue cards, pull consumer data, and route offers — inside the same limits and guardrails you set.
From the blog
Latest posts
Ideas, product updates, and the occasional rant on doing this the right way.
Stop handing out your personal card
Give everyone on your team their own card — with limits you set, every charge in view, and a freeze button when you need it. Built on Stripe Issuing.
Qualify your leads without leaving GoHighLevel
GoFinFi is now in the GoHighLevel Marketplace — install it in one click and qualify your leads inside the workflows you already run.
Turn on-time rent into a reason renters stay
Report your renters' on-time rent to the credit bureaus — and give good renters a reason to renew. Powered by Pacific Place Bank.
Low– and no–code options for getting started
If you'd like to use GoFinFi for your business but don't have developers on staff, no problem. We have a few options depending on your needs.
See the platform
Review the operator motions GoFinFi is built to support and where the platform fits best.
+99Build with certified experts
Work with a GoFinFi consulting partner that can integrate and deploy GoFinFi solutions for you.
Try our no-code products
Set up credit monitoring, launch a white-label app, or embed components directly from your Dashboard—no code required.
Ready to get started?
Create an account instantly to get started or contact us to design a custom package for your business.